5x
More Efficient Than the Same Ad on CTV
2.1MM
People Reached
Problem
BMW was blocked from advertising during NBA playoffs on linear and CTV channels due to losing the automotive sponsorship bid to Kia.
Solution
BMW utilized Taiv to advertise during the same NBA playoff content that was previously unavailable on incremental inventory that operates outside of traditional network constraints.
Results
BMW's campaign ran 5x more efficiently, with an $8.50 CPM compared to the $45 CPM Kia paid through streaming.
BMW reached 2.1 MM people in targeted venues and built a positive brand association.
Get Started
Interested? Let's chat
We'll reach out within 1 business day.
Oops! Something went wrong while submitting the form.