Dozens
Of Articles and Posts About Campaign
100%
Viewability and Impression Delivery
Problem
How do you change "rum and Coke" into "rum and Pepsi"? You need to reach people at the right time and place, in a format that stands out.
Solution
Pepsi utilized Taiv to takeover every screen in the bar, every commercial break, all day long. By playing to a captive audience 4400 times per location per day, Pepsi got people talking.
Results
The campaign went viral, sparking dozens of articles, posts, and conversations that generated a ton of buzz with #BetterWithPepsi.
The campaign has been nominated for several creative awards using the proof of play videos provided by Taiv.
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